Radio Heatherwood Future Gazing
In October 1988 the station engineer/secretary PJ posted on the notice-board some ideas and some costing's for items/projects which were to be considered.
RADIO HEATHERWOOD WHAT NEXT ?
Radio Heatherwood having attained the medium wave service, and a redesigned studio complex over the last four years, must look to the future and explore new and interesting ways to improve and promote their service.
The following are just some of the areas where we can improve. These are not in any order, but some items are very much linked and require completion before being undertaken.
Telephone Answering Machine
An answering machine would allow patients or the public to leave dedications requests and messages to be broadcast during programs. In effect opening the station 24hrs a day.
**COST £150 Approx**
Personal Computer
A fully computerized library the main reason for the PC, with added facilities for news sheets, desk top publishing ( Own magazine ).An aid to the promotion of R.H.
**COST £1600 APPROX*
Studio 2
The purchase of a second Chilton mixer and installation of second studio for recording and back up.
**COST £6500 APPROX**
Engineering Changes
A mixer module fitted to rack allowing talk back to library area, from studio one. A mixer module for headphone socket to allow talk up to news, whilst listening to main output.
**COST £100 APPROX**
Telephone module to allow on air phone in's
**COST £300 APPROX**
Fixed cable links to strategic points around the hospital i.e., day rooms, maternity reception etc, this will allow live programs from wards and dept's.
**COST £1000 APPROX**
Outside Broadcasts
We must make an effort to get these off the ground with OB'S from princess square, and Ascot High street, and local fete's etc. If we rent a music line from BT a link to the studio from high street locations could be possible.
**COST UNKNOWN***
Program Changes
An increase in hours at weekends, all day Saturdays & Sundays, recorded output from recording studio. Invite outside groups in for interviews, etc. Health care items from doctors, nurses, and physio's, all contributing to program content. A more specialized output, magazine output for weekday evenings, to increase hours on weekdays. Local community items and groups to support the magazine program.
Sponsorship
A prize for giveaway every night of the week and more involvement in special projects.
Jingles
An increase in station jingles with a review of style every two years. A campaign to send tapes to personalities for get well messages.
**COST £100 APPROX**
Advertising
A review of sweatshirt logo, new tee shirts, car stickers giveaways pens badges etc
**COST £500 APPROX**
The above ideas are not un-obtainable, other hospital radio stations are doing some of the things we have mentioned. It is quite obvious from the above that we are going to need to raise a lot of money over the next few years and these projects will very much depend on your commitment.
If you have any ideas about how you would like things to develop,
contact me with the details.
I ask of everyone who reads this plan that it will only happen if you
are prepared to make it happen. Don't leave it for others and together
we can reap the rewards.
P J. Engineer Oct 88
